Improving your SEO

SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.

A few starting tips to improve your SEO...

1. Use the right keywords 

The first step in search engine optimization is really to determine what it is you’re actually optimizing for. Identifying the terms people are searching for known as “keywords” that you want your website to rank for in search engines like Google. 

Know your audience to understand the best keywords for your website & create "long tail" keywords that are 2-4 keyword phrases.

Use your specialty or niche to describe your product or business and be as specific as possible. 

Using Google ad words is a great tool to search volume and traffic for keywords you can remove any negative keywords from your list that might have too little or even too much search volume.

2. Freshen up your content 

Keeping your content fresh and up to date is a great incentive for visitors to keep returning to your site also for search engine bots to visit and crawl your website more often. Keep blogging and updating your services with new skills or products as much as you can.

3. Check Crawling/Indexing

If you want your site to show up on any search results at all then it needs to be indexed, the way you can check is to type: 

site:yourdomain.com into Google. 

For example: 

site:www.thedataden.co.uk

If Google knows your site exists, you’ll see a list of results for your website, showing different pages and blogs or product pages which are indexed, If you don't see any, you need to get started with Google search console. 

There are many more SEO tips but this is a good starting point for you to check out! 

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